We have put in place the following policy to protect your personal information. By using our website and/or providing information to us, you consent to the policy.
In this policy, “personal information” means information about an identifiable individual.
What personal information do we collect?
You may give us personal information about yourself, such as your name, address, email address, credit card details and telephone numbers, when, for example, you become an Petal & Bloom member, request a catalogue or make a purchase from us. If you do not give this information, we may not be able to provide goods or services to you.
When you visit our website we may collect more personal information, such as the address of your Internet service provider, the name of the web page directing you, and your clicks and activity on our site.
Remarketing with Google Analytics
We use Remarketing through Google Analytics to advertise online by delivering Petal & Bloom ad content to you which is specifically targeted to your interests based on your visits to our website. Third-party vendors, including Google, show Petal & Bloom ads on sites across the Internet. Please see the Cookies section below for further information.
Petal & Bloom website visitors who wish to opt out of Google Analytics for Display Advertisers and/or customized Google Display Network ads can do so by visiting the Ads Preferences Manager. You can also download the Google Analytics Opt-out Browser Add-on.
How do we use the personal information?
We may use your personal information to process your transactions, to administer your account, to conduct credit and other checks, for our own internal purposes (such as risk management, staff training and billing), to facilitate our online services (including to provide the services contemplated by our Website Acceptable Use Policy), to help us to develop our website to be more available and user friendly to our customers, and for any other use associated with such purposes or which you may authorise.
In addition, we may use your personal information to promote and market our products and services, or the products and services of others. However, we will not do this by email or text (except as part of an email which facilitates, completes or confirms a transaction with you) unless we have your express, inferred or deemed consent to do so. These emails and texts will always include an “unsubscribe” facility. (for further details on how to unsubscribe see below).
Will we disclose your personal information to others?
We do not sell, trade or rent your personal information to others.
However, we do use other companies and individuals to perform services on our behalf, such as delivering packages, sending mail and emails, credit checking and processing payments. They will have access to your personal information needed to perform and provide these services, but we will not authorise them to use your personal information for other purposes.
We also disclose your personal information to our business partners, such as financial services or insurance companies, for them to offer products and services to you. This information may include scrambled credit card details, although these will only be used with your consent for any transactions with them. If you do not wish your personal information to be disclosed, email us at firstname.lastname@example.org.
In addition, we may provide statistics with personal identifiers removed about our customers, readers, sales, traffic patterns and related site functions to reputable third parties. We may use service providers to assist us to aggregate and anonymise such information, so that it does not include any information from which an individual can be identified. We do not consider such aggregated and anonymised information to be personal information and its use is not subject to this policy.
We may also disclose your personal information where such disclosure is required by law.
Third party vendors, including Google, show advertisements for our products on various sites on the internet. Petal & Bloom and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to our website.
We take security seriously, and have taken steps to ensure your personal information is secure. We use secure servers, and industry standard data encryption whenever we are receiving or transferring your personal information online. However, we accept no responsibility for any loss, misuse, unauthorised access or disclosure, alteration or destruction of personal information which you submit to us.
What about links to other websites?
Updating your personal information
You may obtain confirmation from us as to whether or not we hold personal information about you. You may also request a copy of the information and/or request that corrections or changes are made to it. You can make changes to your personal information on our website, by emailing us at email@example.com